What is an advertising campaign? Definition, strategy and examples (2023)

An advertising campaign is a specially designed strategyThis isconducted across different mediums to achieve the desired results such as increased brand awareness, increased sales and improved communication within a given market. All of this is achieved throughadvertising.

Many entrepreneurs think that running an advertising campaign means simply creating an ad. However, you are wrong. To theAdvertising to get the best results, it is important to be well organized from the start.

If you are considering launching an advertising campaign, we recommend that you contact a specialist in the medium you are interested in. An online advertising agency dedicated to digital marketing is your best bet and the best way to get your desired results.

In addition, you can both optimize your budget and access metrics related to the development of promotions.

7 keys to launching a successful advertising campaign

1. Set a campaign goal

TypicallyWhen we think of "goals," most people think of sales. But the truth is, there are many other advertising goals to focus on. The most common goals include acquiring new customers, promoting current products, and launching new products. You can also create oneadvertising campaigndesigned to improve brand awareness or to associate a specific brand with specific emotions. Whatever your goal, it's important to identify it before proceeding.

2. Define a goal

Part of a campaign's success is directly related to your audiences.When you have a well-defined target market or audience, it's much easier to achieve and measure your goals. Defining points such as age, gender, social class, marital status, educational level, preferences, habits, and hobbies will help you understand who you want to reach with yoursAdvertising campaign strategy.

3. Segment your audiences

Once you have clearly defined your target audience, you should segment the audience and divide them into different groups based on the products or services you want to sell and their different demographics. Put yourself in your prospect's shoes and try to figure out what might pique their interest. Is what you offer useful to them? How will you get their attention? Do they know your brand or your product? Do they have the purchasing power to buy your product/service at the set price?

4. Decide on your advertising material

There are many helpful tools at your disposal to get your campaign's message across to your target segment. Let's checkthe different forms of advertisingoptions that exist.

• Advertising on social media.As the name suggests, social media advertising allows you to create ads on the social networks where your target audience is located. This means opening a line of communication that allows you to easily reach your audience. The different formats and platforms available offer personalized design strategies with a high success rate.

• E-Mail Marketing.EMail marketing is another promotional tool that could be useful in your campaign. Although you can use it to acquire new leads (which could then lead to prospects), using its "loyalty formula" yields incredible results. Did you know that attracting a new buyer is 7x more expensive than just retaining one that's already active?
• content marketing.Thanks to the popularity of branded content and video marketing, this is a great avenue for digital advertising campaigns. However, there is a bit of confusion as to what content marketing actually is. CorrespondingContent-Marketing-Institut,"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience — and ultimately drive profitable customer actions." Because of this,Content must not be exclusively promotional. You must also add value (e.g. entertainment, new information, promotions, etc.). Remember that there are four stages in performing content marketing: traffic generation, lead generation, lead nurturing, and customer generation.
• DIE.Search engine marketing refers to paid advertisements in search engines. They consist of ads that are paid for using a pay-per-click (PPC) model. SEM is a great way to improve your position on search engines, and like social ads, they can be highly targeted and segmented.

5. Communication

The message of aadvertising campaignis also fundamental. Even if every company and every strategy is different, the text should always sound natural, well-organized, clear, concise, fluent and coherent. It might seem simple, but when you add that the message should also be short (so as not to bore your audience), the pressure to get it right can really build. We recommend leaving the task to experienced industry experts or copywriters.

6. Pay attention to your design

The design is the sameimportant as the message. Use responsive design and UX-friendly websites to engage your audience. Please them first by seeing and then by anything else you need to tell them.

7. Track metrics and KPIs

Measuring is important in many different areas, but in the world of advertising it is absolutely crucial. If we don't track our results, we don't know what's going well or what we could improve. in a (nadvertising campaign,the metrics should form an integral part of the process.The only way to understand the campaign is to track and measure the metrics and data. In addition, we should note the difference between general metrics and KPIs. Even if the latter do not offer metrics, they deal with how you can measure the strategic goals set by your company.

4 examples of successful advertising campaigns

1. Open to everyone from Heineken

One of the maxims of the online marketing world is to know your goal well and focus on it as much as possible. Marketers spend their lives segmenting and segmenting until they find the perfect niche. Maybe that's why we're so surprised and impressed by this video from Heineken of a man trying to wink at everyone.

Modern, vintage, hipsters, athletes and even an alien come together in this visually stunning video in which the brand promotes the launch of their new beer, non-alcoholic and for all audiences.

2. The Man Your Man Smells Like from Old Spice

Old Spice may be one of the kings of entertainment advertising, thanks to their "The Man Your Man Could Smell Like" campaign. This hilarious ad was able to completely rebrand the classic deodorant brand for a younger audience and inspired a full-blown advertising strategy with many similar-style ads. This campaign proves that humour, entertainment and continuity are big keys to successful advertising campaigns, even 10 years later.

3. This girl can from Sport England

Inspirational and motivational messages always work. Everyone wants to share a video that made them smile and take on the world, and that's certainly the case with the Phenomenal Women spot.

This video features women of all types, colors, ages and sizes, which in itself is a welcome novelty compared to the uniform, perfect bodies featured in traditional advertising. A catchy song and a good setup are enough to make us want to put our shoes on and start running.

4. Narcos by Netflix

Finally, one of the most successful campaigns of recent times is Netflix's for its Narcos series, since it managed to garner more than a million followers on its social networks. The key? Constantly uploading images and phrases related to the show and introducing the characters with short videos. This fascinating content will leave you wanting more.

How can we help you?

Cyberclick is aOnline advertising agencywith extensive experience. We have planned and implemented numerous advertising campaigns for large and small companies. Our expertise lies in our multidisciplinary team, which we consciously nurture and nurture. The people who make up Cyberclick are motivated and ready to take on any challenge. In addition, we are constantly learning to offer the latest communication trends and adapt to both the needs of our customers and those of their target groups.

Our philosophy at Cyberclick is centered on our customers. For this reason we would like to invite you to take a look aroundmission statement. So what can we do for you if you hire us for an advertising campaign?

• We like to exceed expectations.We do our best to achieve your desired results and more!
• Analytical vision and responsiveness.We like to measure everything, because that's the only way we know what we're doing well and where there's still room for improvement. Another feature we excel at is our fast response time. We are working to work around any potential issue.
• Always test. In order to get the best possible results from the campaigns and ads we run, our company policy pushes us to constantly test and experiment. This enables us to constantly optimize your online marketing strategy.
• brand sympathy.Every brand has its good, likeable sides that the public loves. We look for yours and increase the number of users who are happy with your business and the experience they had with you.

If you think that our company philosophy fits well with yours, do not hesitate to contact us so that we can help youEnhance your brand with a well-executed online advertising campaign!